What is the Play Attention program?

How Does Play Attention Work?

Wearing the EEG-based armband allows the program to monitor your brain waves as you go through various activities. This offers a real-time look at various cognitive functions such as attention, emotion regulation, and memory.

By taking 10 minutes each day to complete the core activities as part of Play Attention, you are working on strengthening your executive function, memory, behavioral control, and more. The program takes information from each of your sessions and uses it to track your progress over time. This data is also used to inform future activities. What does this mean? If the data shows you still need work in certain skills, Play Attention will ensure those are included in future sessions so you can get more practice.

Who can benefit from the Play Attention program?

The Play Attention program is designed to offer potential benefits to those who are seeking to improve their attention, focus and cognitive skills. While the program has gained recognition for its application in addressing attention-related challenges like Attention-Deficit/Hyperactivity Disorder (ADHD), it can be beneficial for a broader range of people as well. Here are some groups of individuals who may benefit from the Play Attention program:

1. Individuals with ADHD: The Play Attention program is often used as an intervention for individuals diagnosed with ADHD. It aims to help them manage their attention difficulties, impulsivity and hyperactivity by providing cognitive training and strategies for self-regulation.
2. Children and Adolescents: The program is particularly relevant for children over the age of 6 and adolescents who are developing their cognitive skills. It can help improve their focus, concentration and attention span, which are important for academic and social success.
3. Students: Students at various educational levels can benefit from the Play Attention program. It can assist them in staying attentive during classes, completing assignments, and studying effectively. As long as students are above the age of 6 and have an IQ of 65 or more, they can use this program.
4. Adults: Adults of any age seeking to enhance their cognitive skills, focus and productivity may also find value in the Play Attention program, especially if they face challenges with attention or are looking to optimize their mental performance.
5. Professionals: Professionals in demanding careers that require sustained attention and multitasking, such as business professionals, healthcare providers and educators, may benefit from the program’s focus training to improve their performance and efficiency.
6. Individuals with Cognitive Challenges: Beyond ADHD, individuals with other cognitive challenges, such as learning disabilities or mild cognitive impairment, may find the Play Attention program helpful in strengthening their cognitive abilities. The program is also a good fit for individuals with autism spectrum disorder and traumatic brain injury.
7. Athletes and Performers: Athletes, musicians, actors and other performers who need to maintain high levels of focus and concentration can potentially benefit from the program’s cognitive training techniques.
8. Seniors: Older adults looking to maintain or enhance their cognitive functions and mental acuity may find the Play Attention program useful as a cognitive workout.

Who it’s not the best fit for: Children looking to improve their academic performance or adults aiming for improved work productivity

Where Does Play Attention Come From, and What Does the Research Say?

The Play Attention program was founded by neurotechnology pioneer Peter Freer, MSEd in 1994. Freer partnered with Unique Logic & Technology, Inc. as well as multiple psychologists from academic institutions during the creation and development process. The Play Attention program is renowned, starting as the first neurocognitive training system of its kind for individuals with ADHD. Since then, Play Attention has evolved to its current status as an educational neuroscience program for individuals of all ages with focus-related impairments.

Play Attention has been extensively studied over the past three decades. The first landmark study found the program yielded significant improvements in ADHD symptoms when implemented with second- and fourth-grade children. Such results indicate this type of neurofeedback can be helpful in enhancing attention for school-aged children.

Other research found that children who received neurofeedback via Play Attention experienced larger and more immediate improvements in symptoms of ADHD compared to children who received cognitive training. These gains were in areas such as hyperactivity, executive functioning, and attention. In addition, results showed improvements from the Play Attention program were maintained 6 months after the intervention ended. The study also found that children who participated in this intervention relied on their medications just as often as they did before the study, whereas children who received cognitive training needed significantly more medication over time.

Which equipment is needed for Play Attention?

Functioning as brain-training computer software, the Play Attention program provides a range of games and activities intended to refine the user’s attention abilities.

The basic package ($1,895 + shipping) includes:

• The Play Attention software, which includes six core cognitive exercises
• One BodyWave® armband
• A dedicated focus coach
• Licenses for up to two users

The Play Attention armband serves as a wearable device that monitors brain activity using EEG sensors. The base cognitive exercises address attention stamina, discriminatory processing, short-term memory, time on task, visual tracking, and academic bridge.

There are many add-ons available for purchase, each of which allows you to select areas of interest and build an individualized program that meets your needs. You can obtain FOCUS and executive function assessments. Older adults using the program may opt for a brain vitality add-on. Other options suitable for all ages target skills such as mindfulness, spatial memory, socialization, working memory, motor abilities, various mental math functions, hand-eye coordination, and auditory processing.

What is the time commitment typically required for the Play Attention program?

The time commitment typically required for the Play Attention program is 10 minutes per day, 5 days a week. However, the program can be customized to fit individual needs. Some people may need to spend more time on the program, while others may need less time.

The Play Attention program is divided into 12 weeks of training. Each week, there are 5 lessons. The lessons are designed to be challenging and engaging, so users are less likely to get bored.

In addition to the lessons, there are also a variety of activities that users can do to practice their attention skills. These activities can be done at home or in school.

The Play Attention program is a self-paced program, so users can progress at their own pace. However, it is important to be consistent with the program in order to see results.

Where You Can Use Play Attention and Who Delivers It

The Play Attention program can be practiced in a variety of settings, including:

• At home: Practiced at your own leisure during the day.
• In a school: As part of regular or special education classroom curricula.
• In a clinic: As part of a treatment plan to address ADHD or other cognitive/attentional concerns.
• In a doctor or therapist’s office: As part of an evaluation for ADHD or similar conditions.

Play Attention is delivered by licensed Play Attention coaches, who are licensed healthcare professionals who have been specially trained in using the Play Attention program.

Can the Play Attention program be personalized?

Yes, the Play Attention program can be personalized to fit individual needs. This is done through a process called assessment. The assessment is conducted by a Play Attention coach, and it includes a variety of measures, such as:

• A clinical interview
• A neuropsychological assessment
• A behavioral assessment

The assessment results are used to create a personalized training plan. The training plan includes the specific games and activities that the individual will need to complete, as well as the amount of time they will need to spend on the program.

In addition to the assessment, the Play Attention coach will also work with the individual to develop strategies for managing their attention skills. These strategies may include things like setting goals, breaking down tasks into smaller steps, and taking breaks.

How much does Play Attention cost?

The cost of Play Attention varies depending on the package selected. As of 9/8/2026, the basic home program package costs $1,895. This cost includes the brain training software and the armband.

As of 9/8/2026, the professional package designed for providers costs $2,595. This includes everything in the basic package, plus advanced cognitive exercises, free and unlimited technical and educational support, and an unlimited user license.

Pricing and package inclusions may change at any time, so be sure to confirm all details on the official site before purchasing.

Pros and Cons of an ADHD-Focused Play Attention Program

Understanding the strengths and limitations of a Play Attention program can help you determine whether it fits your learning and developmental needs.

What are the alternatives or complementary approaches to Play Attention?

There are a number of alternative or complementary approaches to Play Attention that can be used to improve attention skills. These approaches include:

SOUNDSORY^®

SOUNDSORY^® is a program that utilizes specialized activities and music centered around rhythm to stimulate the development of the brain. It consists of 50 exercises with the goal of fostering effective neural connections. The program’s exercises emphasize the integration of basic reflexes, control of timing and rhythm, and improvement of balance. As rhythm greatly impacts cognitive and motor abilities, SOUNDSORY^® is structured to enhance the perception of rhythm through music. The chosen music is intentionally designed to highlight rhythm, thereby encouraging the brain’s adaptability and focus.

In essence, SOUNDSORY^® aids in integrating proper basic reflexes through a series of repeated activities. Subsequently, by means of repeating bodily movements alongside music, it facilitates the assimilation of rhythm and coordination.

• What it is: A multi-sensory program that stimulates the vagus nerve and promotes regular parasympathetic activation. This is known to boost attention, improve relaxation, enhance sleep, and assist with a range of other functions.
• How it works: SoundSory uses music while guiding individuals through a range of exercises. These strengthen the vagus nerve over time and enhance its connection to the rest of the brain and body.
• Best for: Children and adults with autism spectrum disorder, ADHD, sensory processing disorder, and auditory processing disorder.
• Price: $299.00

FORBRAIN^®

FORBRAIN^® follows the principles of the Tomatis^® Method, but it is intended for individual users and can be utilized in a home setting. The FORBRAIN^® headset introduces pioneering elements like a dynamic filter, microphone and bone conduction. Through the direct transmission of the user’s voice via bone structure, it enhances distinct vocal patterns and amplifies the voice while eliminating surrounding noise. This distinctive design enhances the auditory feedback cycle by employing bone conduction to convey sound, rather than the conventional methods of ear or air conduction. The recommended timeframe for engaging with the FORBRAIN^® program spans six weeks, entailing daily sessions lasting 20 minutes each.

• What it is: A headset that utilizes bone conduction technology to filter and amplify sounds.
• How it works: The FORBRAIN® microphone modifies a person’s voice, allowing them to more clearly hear what they (and others) are saying. This boosts energy and improves their ability to process sound.
• Best for: Individuals who have difficulties with attention, language, and speech as a result of dyslexia, autism spectrum disorder, ADHD, and other conditions.
• Price: $299.00

Here is an overview of the comparison between these 3 programs:

Which Skills Do SOUNDSORY, Play Attention, and FORBRAIN Train?

Each program takes a different approach to supporting cognitive and developmental skills. The table below highlights the key areas each solution focuses on, helping compare their strengths across attention, memory, auditory processing, and other important skills.

Conclusion

The Play Attention program is designed to help individuals who face difficulties in maintaining their focus, particularly those with conditions like ADHD. The program provides a comprehensive approach to enhancing concentration, employing techniques such as neurofeedback, cognitive improvement and immersive engagement. By utilizing neurofeedback, participants gain insights into their brainwave patterns, which assists them in managing their attention better and improving their ability to concentrate.

It can be applied in different settings, such as schools and clinics, to aid in better learning and performance. The program’s adaptability allows it to be tailored to individual needs through an assessment process, creating a personalized plan.

Play Attention is not the only solution available to improve focus. Other programs, like SOUNDSORY^® and FORBRAIN^®, are affordable and offer different methods to enhance focus and learning.

References

1. Steiner, N.J., Frenette, E.C., Rene, K.M., Brennan, R.T., & Perrin, E.C. (2014). Neurofeedback and cognitive attention training for children with attention-deficit hyperactivity disorder in schools. J Dev Behav Pediatr, 35(1), 18-27. doi:10.1097/DBP.0000000000000009
2. Steiner, N.J., Frenette, E.C., Rene, K.M., Brennan, R.T., & Perrin, E.C. (2014). In-school neurofeedback training for ADHD: Sustained improvements from a randomized control trial. Pediatrics, 133(3), 483–492. 10.1542/peds.2013-2059